Are nationwide SEO companies better than local freelancers?

From my experience, it depends on your goals. I hired a Nationwide SEO Company for my ecommerce store because I needed a full team content, technical support, and campaign reporting. The advantage was structure: real account managers, reporting dashboards, and a clear strategy. BUT they're also pricier. Before that, I worked with a freelancer who was great but couldn’t scale. If you need long-term growth and multi-channel SEO (blogs, technical fixes, content planning), a nationwide provider may be worth it.